The global market for longevity supplements worth $4.9 billion in 2023 is forecast for healthy growth to 2030 (1).
As populations age, supplements targeting specific issues or times of life (eg joints, menopause) are increasingly popular.
It’s not just about vitamins and minerals. Consumers are turning to less traditional ingredients such as CBD for joint pain, hemp oil, rich in antioxidants, shilajit, ashwaganda and turmeric.
Consumers are also looking more to science (2). The worldwide market for collagen peptides is booming because of collagen’s anti-aging applications (3). A range of tech on the market such as fitness watches aims to maintain longevity and prevent decline (4). Genetic testing and AI offer further scope for personalising the science of anti-aging.
1 Anti-aging Supplements Market Size & Share Report, 2030
2 The top wellness trends in 2024 | McKinsey
3 Global Market Insights Collagen Market Size Analysis | Industry Share Report, 2032
4 Longevity & Healthy Ageing Report: How Tech is Helping us Live Longer and Healthier Lives
